Please note: before you start looking for the Insights section, make sure your Instagram profile is converted to a business profile by connecting your Instagram account with your official Facebook business page.
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If you still have not seen the Insights section in your Instagram account, here are the steps on how to access them. Similar to the analytics section for your account and Instagram posts, your story analytics and story insights can be found in the top right corner of your Instagram business profile by tapping the “Insights” button. In the following text, we have Instagram story insights explained. But in order to see this for ourselves, we need to start monitoring Instagram insights for our own stories. In the previous section, we’ve seen that Instagram stories are generally enduring format. Well, let’s see if this strong number can really impact your usage of the stories and if you can get some of the results that this format is promising. Other tech giants are also following the trends with the recent launches of LinkedIn Stories and Google Stories. 96% of US marketers surveyed plan to continue using Stories ads in the next 6 monthsĪnd if this format is compared to the current, most popular format, such as Facebook and the Instagram feed, there is a viable prediction that sharing with Instagram stories will surpass sharing through Feed views.50% of businesses on Instagram worldwide created at least one story during a typical month.One-third (1/3) of the most viewed Instagram Stories are from businesses.Instagram stories are used by 500 million users every day (Instagram internal data, January 2019).So, here are the main stats showing how many people use Instagram stories and how popular this format is: We’ve outlined these 5 data points to understand the power of Instagram stories and why this format is gaining so much traction. These are official statistics published by the Instagram team about the vast usage and adoption of Instagram stories not just from regular users, but also by Instagram businesses from all over the world. All features included | Live support available General Instagram Stories Statistics
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